Marketing Skills by Corey Haines

Build evidence-based comparison and alternative pages for buyers and organic discovery.

Plan hypotheses, variants, sample size and guardrail metrics for growth experiments.

Develop advertising angles, copy variations and creative review materials for paid campaigns.

Plan paid campaign structure, audiences, budget allocation and optimization priorities.

Audit AI search visibility, content extractability and sources that support brand citations.

Design tracking plans, event names, conversion definitions and validation checks.

Review app store listings, metadata, visual assets and competitor positioning.

Compare attribution approaches, reconcile data sources and plan first-party conversion attribution.

Design cancellation journeys, retention interventions and failed-payment recovery workflows.

Find suitable partners and define shared campaign goals, responsibilities and measurement.

Draft relevant B2B outreach and follow-ups, with sending setup and reply-handling guidance.

Plan member value, engagement routines and community-led growth programs.

Research competitor websites and synthesize positioning, capabilities and market evidence.

Choose content pillars, topic clusters and formats around audience needs and buying stages.

Review existing marketing copy for clarity, voice, evidence, specificity and perceived risk.

Write page copy that connects customer language, benefits and a clear next action.

Diagnose marketing pages and forms, prioritize improvements and propose testable alternatives.

Synthesize interviews, existing assets and online signals into customer themes and language.

Assess launch readiness, prepare directory-specific assets and verify submission results.

Plan lifecycle email triggers, timing, message goals and sequence measurement.

Choose event roles and formats, plan promotion and follow-up, and connect events to pipeline.

Evaluate useful calculators, generators and utilities as marketing assets with distribution plans.

Choose image generation or design workflows for marketing visuals and export optimization.

Source creators, assess audience fit, prepare briefs and measure partnership activity.