Name it
State the decision in plain language. Give the audience one clear question to answer.
Studio proposal / 2026
Less noise. More signal.
A focused direction for a fictional independent design studio.
01 / The situation
Attention is a limited material.
A page can contain every answer and still leave people unsure what to do next. In this fictional brief, the team keeps adding explanations while the primary action becomes harder to see. The design opportunity is to reveal a useful hierarchy before adding more information.
08 / The next step
Start with one decision.
Choose a single page or workflow. Agree on its primary question, make a focused prototype, and review it with the people who will use it.
