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Synthesize interviews, existing assets and online signals into customer themes and language.

Corey Haines

Explore value metrics, packaging and willingness-to-pay research to guide pricing decisions.

Corey Haines

Apply behavioral models to messaging and decisions while testing assumptions against evidence.

Corey Haines

Use Jobs to Be Done to identify desired progress, switching forces, alternatives, and selection criteria in a specific customer situation.

dontbesilent

Explain how existing content produces resonance, emotion, or sharing, and identify useful positions, audience motives, and discussion directions.

dontbesilent

Assess who a piece of content could attract, whether its opening gives viewers a reason to stay, and the potential audience and commercial value.

dontbesilent

Create a shared product, audience and positioning document that other marketing Skills can reuse.

Corey Haines