SkillHey workflow illustration for A/B Test Setup: Hypothesis, Variants, Measure.
Captures du projetÀ propos de ce Skill
The competitors Skill in Marketing Skills helps a coding agent plan buyer-facing competitor and alternative pages. It separates page formats, identifies the decision a buyer needs to make and asks for evidence behind product, feature and pricing claims. Supply the competitors and reliable source material; the Skill does not turn unsupported claims into verified research.
Pourquoi ce choix
A focused starting point for competitor & alternative pages. Pair it with product-marketing to reuse product and audience context. The two SkillHey illustrations explain the workflow and a conceptual use case; the original repository remains the installation source.
À quoi il sert
- Founders and marketing teams working on competitor & alternative pages.
- Agent users who can provide product context and review proposed marketing work.
A practical starting workflow
Tell the Agent the task, intended audience and relevant constraints. Build evidence-based comparison and alternative pages for buyers and organic discovery.
Facts
Use this focus to guide the competitor & alternative pages task, and check the result against your source material.
Compare
Use this focus to guide the competitor & alternative pages task, and check the result against your source material.
Explain
Use this focus to guide the competitor & alternative pages task, and check the result against your source material.
Reuse product and audience context
The repository’s product-marketing Skill creates .agents/product-marketing.md. This Skill checks that shared context first; supply task-specific material and update the context when positioning or audience changes.
Install the original Skill
Install the selected Skill, or include the shared context Skill. In an Agent session, specify Claude Code explicitly when installing for that host. Keep the Skill folder and its references together.
| Commande | À quoi elle sert |
|---|---|
npx skills add coreyhaines31/marketingskills --skill competitors | Install this Skill. |
npx skills add coreyhaines31/marketingskills --skill product-marketing competitors -a claude-code | Install with shared product context for Claude Code. |
npx skills add coreyhaines31/marketingskills --list | List the collection’s available Skills. |
Try a focused request
“Use competitors for my product. Build evidence-based comparison and alternative pages for buyers and organic discovery. Read the product-marketing context first, ask only for missing task information, and show the evidence and assumptions behind your recommendations.”
Requirements and review
The Skill provides instructions and references. Some workflows need browsing, data exports or connected tools, and image/video tasks need a suitable creation tool. Installing it does not by itself run a campaign or guarantee a performance outcome. Use current account data and platform documentation for implementation decisions.
Choose an alternative or comparison page
Use an alternatives list when a reader is choosing among several products; use a direct comparison when the reader is deciding between named options. Include who each option suits, meaningful differences and sources for claims that can change.
The upstream instructions separate building comparison pages from researching competitors from scratch or running a technical SEO audit. Use the relevant companion workflow when those are the actual task.
Avant de l’utiliser
- An Agent that supports SKILL.md, plus the supplied business context and relevant source material.
- Account access, API credentials or paid tools only when your chosen task and integration need them; they are separate from the free Skill.
Agents compatibles
Questions fréquentes
Is this a free Skill?
The source library is free and MIT-licensed. Model usage and optional third-party tools follow their own pricing.
Do I need every Skill in the collection?
No. Install competitors for this task; product-marketing is a useful companion for shared context. Add other Skills when the workflow needs them.
What do the preview images represent?
SkillHey created an explanatory workflow illustration and a conceptual application example for this listing. The linked SKILL.md and references define the author’s actual workflow.
Sources et références
Les sources originales sont liées ci-dessous. Les pistes pratiques sont des suggestions de la rédaction de SkillHey.
