Customer Research
Synthesize interviews, existing assets and online signals into customer themes and language.
Des workflows originaux pour sites web, images, présentations et animations.
Synthesize interviews, existing assets and online signals into customer themes and language.
Explore value metrics, packaging and willingness-to-pay research to guide pricing decisions.
Apply behavioral models to messaging and decisions while testing assumptions against evidence.
Use Jobs to Be Done to identify desired progress, switching forces, alternatives, and selection criteria in a specific customer situation.
Draft B2B ideal customer profiles, buyer personas and fit scoring from company research.
Explain how existing content produces resonance, emotion, or sharing, and identify useful positions, audience motives, and discussion directions.
Assess who a piece of content could attract, whether its opening gives viewers a reason to stay, and the potential audience and commercial value.
Create a shared product, audience and positioning document that other marketing Skills can reuse.
Une petite bibliothèque créée avec soin. D’autres skills arrivent bientôt.