Marketing Skills for AI Agents: From Customer Insight to Measurement

Last updated: 2026-11-10

Start with the decision you need to make. dbs-jtbd helps frame a customer's situation, Product Marketing Context collects positioning inputs, and Copywriting focuses on page copy. A planning workflow, landing-page review and analytics design address different stages of the same work.

These entries are selected from published Skill instructions and catalog descriptions. They are not a performance ranking or a head-to-head test. Several belong to the same Marketing Skills collection; installing their instructions does not supply customer research, analytics access or proof of a campaign result.

Choose the marketing task

Start with the customer's situation

dbs-jtbd uses a Jobs to Be Done lens to examine the progress someone wants, the alternatives available and forces affecting a switch. Its published instructions offer a structure for reasoning about a specific choice. Give it interview notes, sales conversations or other material you can trace; distinguish direct observations from hypotheses requiring interviews.

For example, a team selling a meeting tool might learn that a buyer is preparing for an audit and needs to find past decisions quickly. “Busy people need productivity” is a broad guess; an account of the event, current workaround and consequences creates a better basis for a message. Do not treat this fictional example as customer evidence.

Product Marketing Context creates a reusable context document covering the product, audience and positioning. The upstream workflow stores it in .agents/product-marketing.md so related workflows can read it. Review the draft with someone who knows the product and mark unknowns. A shared document is useful only while its claims and audience assumptions remain current.

Turn context into a plan and a page

Marketing Plan describes a broader planning workflow spanning acquisition, activation, retention, referral and revenue. Its instructions ask for a plan grounded in the business's stage, team and resources. Use it when you need coordination across channels; for one page or one email, a focused task may be easier to review. Ask the agent to separate confirmed inputs from estimates and show the owner, dependency and next decision for each proposed activity.

Copywriting focuses on marketing pages such as homepages, product pages and pricing pages. The source instructions ask for the page's purpose, audience, offer and available proof. Give it actual product details and customer language, plus claims that have been approved for use. Ask for a headline, supporting explanation and one next action; review whether each benefit can be substantiated.

A polished sentence cannot establish that an offer is right for its audience. Compare the draft with source material and the actual product experience. If a price, integration or customer outcome is uncertain, mark it as unresolved rather than filling the gap with a plausible claim.

Review the page, then define measurement

Landing Page Conversion Audit provides a review workflow for landing or checkout pages. Supply the page, its intended audience, the action it asks for and any available funnel evidence. Its upstream entry can help structure potential friction points; a suggested issue is a hypothesis until you inspect the page and, where appropriate, test it.

Analytics Tracking addresses the measurement design: event names, conversions and checks. See the upstream task. Define which user action each event represents, when it fires and how it will be validated. A click on a button is not the same event as a completed signup. Record where data comes from and agree on the reporting period before comparing changes.

For an experiment, set a primary metric and guardrails before launching. A page audit can suggest changes, while tracking can establish whether the intended events are recorded. Neither predicts the effect of a change on its own. For search-specific work, continue with the SEO Skills guide.

A brief to reuse

Product and audience: [what it does, who it serves]
Decision: [the page or marketing choice to make]
Evidence: [interview notes, existing page, analytics and source dates]
Constraints: [team, budget, supported claims and available tools]
Deliver: customer assumptions, a draft or audit, and a measurement plan.
Label unknowns and cite the supplied evidence for factual claims.

Keep interviews, product facts, copy and measurement definitions together for review. Explore more published workflows in the Marketing topic. Check each Skill's own installation guidance and dependencies before use.