Anthropic brand layout study showing base colors, accents and Arial/Georgia font alternatives.
Project screenshotsAbout this Skill
Apply Anthropic’s documented colors and typography to documents, slides and other artifacts. Poppins and Lora when available; Arial and Georgia are the documented fallbacks.
Why we picked it
Useful when an artifact should follow Anthropic's visual identity. It supplies the palette and font rules; applying the style does not make the result an official Anthropic publication.
What it helps with
- Style a workshop handout.
- Apply brand colors to a presentation.
- Check typography on a branded artifact.
How this skill works
1. Use the documented dark, light and accent colors
Start from the specified light and dark base colors and restrained accent palette.
2. Apply Poppins headings and Lora body text with fallbacks
Apply Poppins to headings and Lora to body text, or use the documented Arial and Georgia fallbacks.
3. Adapt contrast and styling to the existing artifact
Keep text contrast and accent placement consistent across the artifact.
An example task
Try this brief: “Style this workshop handout with the Anthropic brand palette and typography.”
The preview is an original SkillHey illustration of this task. Its content is fictional and is not an official Anthropic screenshot or an agent benchmark.
Second example
Try this brief: “Create a dark presentation title slide using the Anthropic palette and documented font fallbacks.”
Install this skill or its official plugin
For this skill alone, copy its complete directory into the project Skills root using the command above. The final entry is .claude/skills/brand-guidelines/SKILL.md. Keep references, scripts and assets with it.
| Command | What it helps with |
|---|---|
/plugin marketplace add anthropics/skills | Register the official Claude Code marketplace. |
/plugin install example-skills@anthropic-agent-skills | Install the official plugin. This may include other skills; see its manifest. |
Official repository and plugin manifestClaude Code skill installation documentation
Dependencies and license
Poppins and Lora when available; Arial and Georgia are the documented fallbacks.
The recipe is free to access; running an agent or external service may have its own costs.
Review this skill’s LICENSE.txt before redistributing its files.
Official brand-guidelines instructionsOfficial repository and plugin manifest
Before you use it
- Poppins and Lora when available; Arial and Georgia are the documented fallbacks.
Supported agents
Frequently asked questions
Is this a separate skill?
Yes. brand-guidelines has its own SKILL.md and directory. It also belongs to the Anthropic Official Skills topic.
Official sources
Based on official documentation, with practical scenarios suggested by SkillHey.
