Competitor & Alternative Pages
Build evidence-based comparison and alternative pages for buyers and organic discovery.
These skills help an agent understand a market, its customers and its competitors. They include competitor profiling, ICP generation, customer research and jobs-to-be-done analysis.
19 skillsBuild evidence-based comparison and alternative pages for buyers and organic discovery.
Research competitor websites and synthesize positioning, capabilities and market evidence.
Review app store listings, metadata, visual assets and competitor positioning.
Use a five-stage filter to find useful businesses or products to learn from while accounting for differences between their circumstances and yours.
Choose research skills for question framing, literature search, paper analysis, citation checks and study screening, with clear scope and traceable evidence.
Use competitor skills to map alternatives, customer and JTBD skills to understand buyers, and pricing skills once you know the market.