Free
Product & business
Pricing Strategy
Explore value metrics, packaging and willingness-to-pay research to guide pricing decisions.
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Market & Competitor Research Skills for Claude Code, Codex & AI Agents
These skills help an agent understand a market, its customers and its competitors. They include competitor profiling, ICP generation, customer research and jobs-to-be-done analysis.
19 skillsExplore Market & Competitor Research skills
8 skillsFree
SEO & marketing
Marketing Psychology
Apply behavioral models to messaging and decisions while testing assumptions against evidence.
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Free
Product & business
dbs-jtbd · Jobs to Be Done
Use Jobs to Be Done to identify desired progress, switching forces, alternatives, and selection criteria in a specific customer situation.
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dontbesilent
Draft B2B ideal customer profiles, buyer personas and fit scoring from company research.
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Free
SEO & marketing
dbs-spread · Sharing Mechanism Analysis
Explain how existing content produces resonance, emotion, or sharing, and identify useful positions, audience motives, and discussion directions.
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dontbesilent
Free
Research & data
Customer Research
Synthesize interviews, existing assets and online signals into customer themes and language.
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Free
SEO & marketing
dbs-content-value · Content Audience and Value
Assess who a piece of content could attract, whether its opening gives viewers a reason to stay, and the potential audience and commercial value.
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dontbesilent
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SEO & marketing
Product Marketing Context
Create a shared product, audience and positioning document that other marketing Skills can reuse.
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Related topics
Related guides
- Research Skills for AI Agents: Sources, Papers and Evidence
Choose research skills for question framing, literature search, paper analysis, citation checks and study screening, with clear scope and traceable evidence.
How to choose Market & Competitor Research skills
Use competitor skills to map alternatives, customer and JTBD skills to understand buyers, and pricing skills once you know the market.
- Profile your main competitors
- Define an ideal customer profile
- Run a jobs-to-be-done analysis